The Cafe Blueprint Seminar- Nov. 15

Building your cafe business from scratch.

Module: Brew your business

1. Plan Your Café

Planning and ConceptDevelopment
* Defining your café vision,goals, and target market

* Choosing the right caféconcept and positioning

* Understanding marketdemand and competitors

* Developing a businessplan and launch roadmap

2. Understand Your Numbers
CAPEX, OPEX, andFinancial Planning
* Estimating startup capitalexpenditure (CAPEX)

* Calculating operatingexpenses (OPEX)

* Planning working capitaland emergency funds

* Understanding revenue, profitand loss (P&L), and cash flow

* Calculating break-even salesand return on investment

3. Design YourCafé for Success
Layout, Workflow,and Equipment
* Planning the customer area,counter, and back-of-house

* Creating an efficient baristaand kitchen workflow

* Selecting essential coffeemachines, grinders,refrigeration, and smallwares

* Balancing design,functionality, capacity,and budget

* Understanding basicfood safety andoperational requirements

4. Create a Menu That Sells
Menu Creation and Costing
* Developing a focused,market-appropriate menu

* Selecting coffee, non-coffeebeverages, and food offerings

* Standardizing recipesand portions

* Calculating ingredient costsand menu selling prices

* Managing food cost,beverage cost, margins,and menu profitability

5. Build Your Dream Team
Recruitment and Training
* Identifying staffingrequirements and job roles

* Recruiting baristas, servicecrew, and supervisors

* Developing standardoperating procedures (SOPs)

* Training for beverageconsistency, service,hygiene, and upselling

* Establishing schedules,performance standards,and team culture

6. Attract Customersand Launch
Marketing and CaféLaunch Strategy
* Building a memorablecafé brand and identity

* Using social mediaand local marketing

* Planning a soft openingand grand opening

* Creating promotions, loyaltyprograms, and partnerships

* Turning first-time visitorsinto repeat customers